A questionnaire is one thing; a proper research study is quite another
Most business people would agree that it doesn't make good sense to complete your fiscal year-end without an accountant, or to undertake a corporate restructuring without the advice of a lawyer.
Attempting a market research study on your own can be equally ill-advised
That’s where we come in. We’ll start with a discussion on your business objectives and what you are trying to achieve. Then we’ll help you to define proper research objectives and select the proper research methodology. - these are all critical steps requiring professional expertise to ensure that your research accurately provides the information you need to help make better business decisions.
Often, its not what you ask but how you ask it
Survey design is another critical step in ensuring that your research meets its objectives. Should your questions be multiple choice, rating scales, agreement scales, or a mix of all of these? Should you use open-ended questions and, if so, how often? How long should your questionnaire be?
A well-designed survey will maximize response, minimize respondent fatigue, eliminate respondent bias and avoid common pitfalls (there are many). It will be clear, concise and easy to complete.
Survey analysis: making sense of the data
Understanding how to analyze your data is just as important as collecting the data in the first place. If your survey was properly designed, you should be able to generate useful information straight from your frequency tables. But what if you need further analysis, such as cross-tabulations or multivariate analysis of your data?
We use a variety of analysis tools, including SPSS statistical software, to collect and analyze data from our surveys. And we have the experience and expertise to manage your research study from planning and implementation to final report.
Bad research is worse than no research
Decisions based on flawed research can produce catastrophic results. Make sure your business decisions are based on solid, dependable market intelligence. Consult with research professionals who have the training, credentials and experience to deliver the information and insight you need to succeed.
Sentiens. Market intelligence – for intelligent marketing.